MORE INSIGHT

We are a crack team of healthcare specialists with the experience and expertise to deeply understand your and your customers’ needs.

A well-oiled machine powered by senior people who combine common sense and not-so-common smarts to efficiently navigate your process, delivering innovative ideas while getting the basics right.

MORE RESPONSIVENESS

We prioritise agile, flexible process, tailored to you, not us. No lightweights. No unnecessary complexity. No constant churn of people on your brand.

Importantly, we don’t bait and switch. The people you see are the people who do the work. And writing isn’t farmed out to freelancers. Our writers are all client-facing and know your brand top to bottom. And you’ll always be our priority, as we never chase new business at the expense of existing clients.

MORE IMPACT

We don’t aim to just meet your expectations; we intend to exceed them.

That’s the point.

We can, because we’re senior people who do the do, from powerful strategic and creative ideas to excellent execution. For your success.

OUR PEOPLE WOULD LOVE TO MEET YOUR PEOPLE

EXPERTS AT HELPING GUIDE BRANDS ACROSS THEIR LIFECYCLE
WHAT WE DO: THE BASICS

Full service: product positioning, creative development, KSM development, omnichannel planning and execution, medical writing, internal comms etc.

We welcome agency partners. In this increasingly complex environment, the days of one-stop shops are over.

Independent, founded in 2009.

“emotivate acts not as an agency, but as a team member who happens to be a creative agency.”

Senior pharma marketeer

EXCEPTIONAL TALENT EMPOWERED BY EFFICIENT PROCESS

“[emotivate’s] strategic ability, creativity and professionalism result in consistently excellent outcomes. Total cost transparency and good value for money complete a truly remarkable package.”

Senior pharma marketeer

Paul Andreacchio

GENERAL MANAGER AND ACCOUNT DIRECTOR AT EMOTIVATE SINCE 2012

Before joining emotivate, I was a journalist, working at the forefront of the transition from print to digital, eventually becoming GM of a digital agency.

“I was Deputy Editor of Australian Doctor at 26. I produced websites for Cricket Australia, the AFL and NRL during the Internet boom, and I even wrote an advice column for CLEO.

The rate of change in pharma now feels like the print-to-Internet boom of the late ‘90s. I lived and learned through that, so I think I can help.”

Dave Krimmer

SENIOR COPYWRITER AND STRATEGIST AT EMOTIVATE SINCE 2013

Other than helping launch more than 40 drugs across Australia and New Zealand over the past 12 years, I’m also an internationally acclaimed medical scientist and hold a Masters in Marketing Strategy.

“I aim to help people make such good work that they’re as successful within their companies, as the brands they work on are within their markets.”

Aneta Refaat

ACCOUNT SERVICE LEAD AT EMOTIVATE SINCE 2010

With 22 years’ experience in healthcare advertising and countless product launches across many therapeutic areas, I have honed my skills in working closely with clients to elevate their brands and help them achieve success.

“I believe in fostering strong partnerships, integrating myself as a vital member of my client’s team, rather than being just an external factor.”

Nathalie Garcia

CREATIVE DIRECTOR AND ART DIRECTOR, AT EMOTIVATE SINCE 2010

With 25+ years’ experience in healthcare agencies, I am expert at creating new brand campaigns, and optimising existing global brands for the Australian context.

Most importantly, I ensure your communication (internal and external) is as effective and impactful as possible. That’s all your communication. Every job deserves the best. So I care as much about a technical slide deck, for example, as I do about making ad campaigns.

“The nicest thing a client ever said to me was that I ‘Deliver work that is on or beyond brief, every time’. I’ll take that!”

Louisa Hull

STRATEGIC DIRECTION/PROJECT LEADER
CO-FOUNDER OF EMOTIVATE

With a 1st class degree in Molecular Biology and 25 years’ agency experience, I understand how to solve complex problems affecting healthcare brands.

“I, and the team, work to deeply understand you, the way you work, and your customers. This might sound obvious, but it’s the path to long-term success.”

Adam Taor

DIRECTOR

Aside from having 30 years’ agency experience, I’m medically qualified, a published author and an experienced medical journalist.

“I’m first and foremost a communicator. That means I’m an advocate for your brand and your customers. Because brands with the simplest, most impactful and relevant stories win.”

Sam (Samantha) McCourt

SENIOR ACCOUNT DIRECTOR AT EMOTIVATE SINCE 2012

With over 24 years’ experience in pharma, spanning roles in GP and Specialist Sales, Marketing and Training, coupled with 15 years in healthcare agencies, I have a thorough understanding of the industry.

As a Registered Nurse specialising in Oncology, I also have useful insight into issues facing customers and patients.

“I pride myself on meeting deadlines and client expectations with every single job I touch. Having launched many products, I thrive on pressure and get a real kick out of delivering an exceptional product and experience for my clients, every time.”

Danielle Ciardi

SENIOR ACCOUNT DIRECTOR AT EMOTIVATE SINCE 2016

As a former rep for Pfizer, and with a long career in specialist healthcare agencies, I know the pharma industry inside out. This, plus my enormous appetite for work, ensures you get excellence in thinking and execution.

“You know the saying: ‘If you want a job done, give it to a busy person.’ That’s me! I get bored when I’m not busy. So bring it on.”

Katherine McGrow

SENIOR COPYWRITER AT EMOTIVATE SINCE 2009

My interests and background span a mixture of disciplines – 25 years as healthcare copywriter; postgraduate qualifications in journalism and psychology, and a neuroscience honours degree – which converge on the concept of connection.

“Effective communication is all about connection. I care about how you best connect with your customers, so we support them in the most effective way possible to prescribe your brand.”

Margurite Allegri

SENIOR ART DIRECTOR AT EMOTIVATE SINCE 2017

With a Bachelor of Arts in Graphic Design and over 25 years’ experience, I have worked with many recognised consumer brands, ranging from fashion to FMCG, with a focus on healthcare advertising (including animal health) over the past decade.

“I have a passion for ideas, and design, with an artist’s eye for aesthetics. My mission is to deliver creativity in everything I do.”

Donna Dunn

OFFICE MANAGER AT EMOTIVATE SINCE 2015

Since my first role as a product developer at the iconic British company Boots, I have spent 25 years in marketing and branding agencies.

“My aim is to work collaboratively with colleagues, customers and suppliers to ensure seamless efficiency, and to provide a friendly and professional point of contact with the business.”

Rachel De Weever

GRAPHIC DESIGNER AT EMOTIVATE SINCE 2012

I specialise in bringing concepts to final production stage, and take great pride in getting artwork out accurately, on time.

“It’s a vital part of the job, because no matter how clever the strategy or innovative the tactic, if the execution isn’t up to scratch, it costs you dearly in terms of quality and efficiency.”

Alana Scarf

SENIOR COPYWRITER AT EMOTIVATE SINCE 2016

I have a PhD in Pharmacology and 13 years’ medical writing experience.

Aside from being an author of high impact, peer-reviewed journal articles, I have broad agency experience, writing for medical oncologists through to consumers, from accredited slide decks to advertising, from infant formulas to immune checkpoint inhibitors.

“I bring critical thinking to every task, to help ensure every customer interaction is targeted, meaningful and fulfils a strategic need. And, of course, medical accuracy comes as standard.”

OUR PEOPLE WOULD LIKE TO MEET YOUR PEOPLE

IF YOU DON’T BELIEVE US, BELIEVE OUR CLIENTS!

“emotivate possess 3 core abilities:

1. They are the most strategic agency I have ever worked with; i.e. they get it.

2. They are the most creative agency I have ever worked with; i.e. they can communicate what they get with innovation.

3. Everybody you deal with has experience; i.e. there are no juniors, and they have one flat rate. This means you get what you want the first time.”

Senior pharma marketeer

“Having worked on many global campaign developments and executions, I am easily able to state this is of the highest calibre quality, professionalism, and service I have seen.”

Pharma General Manager

“You and your team have been such an amazing group to work with … I want to thank and compliment you on how much value you have brought as a business partner.”

Pharma Managing Director

“I can confidently say that this launch would not have been possible without your significant contribution to the team and the … brand.”

Senior pharma marketeer

“emotivate gave us full confidence they would be strong strategic partners with a team fully available and committed to our launch, and we have been so impressed with the level of quality and strong partnership that has developed.”

Senior pharma marketeer

“[We have] reached the position way ahead of our goal. emotivate has been a very important part of our journey, not only for their creative and dedicated approach, but as a result of their ability and willingness to help challenge our thinking, take risks and move beyond the status quo.”

Medical devices company Managing Director

“emotivate understand what it means for us to work on global brands and can adapt to meet our needs. Together we created a launch strategy and campaign that was regarded as best in world launch and then adopted globally.”

Pharma marketeer

LET’S TALK, WE’D LOVE TO HEAR FROM YOU

We’re here to solve your problems, to show you things you hadn’t imagined, to save you time, to energise, to inspire, to engage …

To do this we have to understand you and your needs.
And that begins with us listening to you.

Contact Paul Andreacchio

Office: Level 2, 6a Nelson St Annandale NSW 2038

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