“[emotivate’s] strategic ability, creativity and professionalism result in consistently excellent outcomes. Total cost transparency and good value for money complete a truly remarkable package.”
Senior pharma marketeer
Paul Andreacchio
GENERAL MANAGER AND ACCOUNT DIRECTOR AT EMOTIVATE SINCE 2012
Before joining emotivate, I was a journalist, working at the forefront of the transition from print to digital, eventually becoming GM of a digital agency.
“I was Deputy Editor of Australian Doctor at 26. I produced websites for Cricket Australia, the AFL and NRL during the Internet boom, and I even wrote an advice column for CLEO.
The rate of change in pharma now feels like the print-to-Internet boom of the late ‘90s. I lived and learned through that, so I think I can help.”
Dave Krimmer
SENIOR COPYWRITER AND STRATEGIST AT EMOTIVATE SINCE 2013
Other than helping launch more than 40 drugs across Australia and New Zealand over the past 12 years, I’m also an internationally acclaimed medical scientist and hold a Masters in Marketing Strategy.
“I aim to help people make such good work that they’re as successful within their companies, as the brands they work on are within their markets.”
Aneta Refaat
ACCOUNT SERVICE LEAD AT EMOTIVATE SINCE 2010
With 22 years’ experience in healthcare advertising and countless product launches across many therapeutic areas, I have honed my skills in working closely with clients to elevate their brands and help them achieve success.
“I believe in fostering strong partnerships, integrating myself as a vital member of my client’s team, rather than being just an external factor.”
Nathalie Garcia
CREATIVE DIRECTOR AND ART DIRECTOR, AT EMOTIVATE SINCE 2010
With 25+ years’ experience in healthcare agencies, I am expert at creating new brand campaigns, and optimising existing global brands for the Australian context.
Most importantly, I ensure your communication (internal and external) is as effective and impactful as possible. That’s all your communication. Every job deserves the best. So I care as much about a technical slide deck, for example, as I do about making ad campaigns.
“The nicest thing a client ever said to me was that I ‘Deliver work that is on or beyond brief, every time’. I’ll take that!”
Louisa Hull
STRATEGIC DIRECTION/PROJECT LEADER
CO-FOUNDER OF EMOTIVATE
With a 1st class degree in Molecular Biology and 25 years’ agency experience, I understand how to solve complex problems affecting healthcare brands.
“I, and the team, work to deeply understand you, the way you work, and your customers. This might sound obvious, but it’s the path to long-term success.”
Adam Taor
DIRECTOR
Aside from having 30 years’ agency experience, I’m medically qualified, a published author and an experienced medical journalist.
“I’m first and foremost a communicator. That means I’m an advocate for your brand and your customers. Because brands with the simplest, most impactful and relevant stories win.”
Danielle Ciardi
SENIOR ACCOUNT DIRECTOR AT EMOTIVATE SINCE 2016
As a former rep for Pfizer, and with a long career in specialist healthcare agencies, I know the pharma industry inside out. This, plus my enormous appetite for work, ensures you get excellence in thinking and execution.
“You know the saying: ‘If you want a job done, give it to a busy person.’ That’s me! I get bored when I’m not busy. So bring it on.”
Katherine McGrow
SENIOR COPYWRITER AT EMOTIVATE SINCE 2009
My interests and background span a mixture of disciplines – 25 years as healthcare copywriter; postgraduate qualifications in journalism and psychology, and a neuroscience honours degree – which converge on the concept of connection.
“Effective communication is all about connection. I care about how you best connect with your customers, so we support them in the most effective way possible to prescribe your brand.”
Margurite Allegri
SENIOR ART DIRECTOR AT EMOTIVATE SINCE 2017
With a Bachelor of Arts in Graphic Design and over 25 years’ experience, I have worked with many recognised consumer brands, ranging from fashion to FMCG, with a focus on healthcare advertising (including animal health) over the past decade.
“I have a passion for ideas, and design, with an artist’s eye for aesthetics. My mission is to deliver creativity in everything I do.”
Donna Dunn
OFFICE MANAGER AT EMOTIVATE SINCE 2015
Since my first role as a product developer at the iconic British company Boots, I have spent 25 years in marketing and branding agencies.
“My aim is to work collaboratively with colleagues, customers and suppliers to ensure seamless efficiency, and to provide a friendly and professional point of contact with the business.”
Alana Scarf
SENIOR COPYWRITER AT EMOTIVATE SINCE 2016
I have a PhD in Pharmacology and 13 years’ medical writing experience.
Aside from being an author of high impact, peer-reviewed journal articles, I have broad agency experience, writing for medical oncologists through to consumers, from accredited slide decks to advertising, from infant formulas to immune checkpoint inhibitors.
“I bring critical thinking to every task, to help ensure every customer interaction is targeted, meaningful and fulfils a strategic need. And, of course, medical accuracy comes as standard.”
Sue Storrier
SENIOR COPYWRITER AT EMOTIVATE SINCE 2025
With over 30 years’ experience in medical communications, I have written across every therapeutic area for specialist, GP, allied health and consumer audiences. Over this time I have seen the mightiness of the pen create space and contemplation, and spark change. I wield words as well as a sword.
“Being literate as a writer is good craft, is knowing your job, is knowing how to use your tools properly and not to damage the tools as you use them.”
Douglas Adams
Gabi Gregoriou
MEDICAL COPYWRITER
With a PhD in Pharmacology and postdoctoral experience in Neuroscience, I bring 15+ years translating complex research into communications that are as engaging as they are scientifically rigorous. From high-impact publications to award-winning science communication, I pair technical depth with sharp storytelling to stand out in crowded therapeutic landscapes.
“Making science simple is the job. Making it memorable is the fun part.”
Daniel Anderson
SENIOR DESIGNER
A Bachelor of Creative Technology and 15 years’ experience in corporate communications, branding and advertising across a wide spectrum of industries has allowed me to develop an eclectic design toolkit. Resourceful and meticulous, I bring all of that to emotivate with one constant: genuine care for the work and client, from conceptualisation to delivery of final artwork.
“Every new challenge is a chance to learn something. That’s what keeps the work fresh.”
